Techno World Mania

The new MINI WRC, which will contest the FIA World Rally Championship from 2011, will receive its world premiere at this international motor show. In addition, Kris Meeke (GB) has been confirmed as one of the drivers who will contest the championship with this brand new rally car.

The MINI WRC, powered by a 1.6litre, fourcylinder Di turbocharged engine, recently received a baptism of fire, acquitting itself well during initial testing at Prodrive’s rally track. The company commenced development of the car in 2009, and a concept of the MINI WRC will be displayed in Paris.

“The Paris Motor Show is the perfect stage, on which to launch our MINI WRC,” says Ian Robertson, member of the Board of Management of BMW AG, responsible for Sales and Marketing. “The response to our announcement that MINI will return to the world of rallying next year was very positive. The FIA World Rally Championship is the pinnacle of rallying, making it the ideal platform for demonstrating the competitive spirit of our brand. The development of the car is running on schedule, and the preparations for the world championship are in full swing. The MINI Countryman production model provided the ideal basis for our new world championship challenger.”

The 2011 World Rally Championship will see the new MINI WRC contesting in six of 13 scheduled rounds, with MINI competing in the full 2012 season. In addition, Prodrive plans to make available customer versions to independent teams for use in the championship.

Rallying is hardly unchartered territory for MINI. In the past this popular motor sporting genre decisively shaped the image of the brand. The MINI Cooper S became a true legend through its numerous victories on Rally Monte Carlo. The European Rally Championship, too, saw MINI notch up serial successes.

“MINI can look back on a successful tradition in rallying,” says Dr Wolfgang Armbrecht, Senior Vice President Brand Management MINI. “The interest in motorsport among the present generation of MINI customers is massive. The WRC provides an excellent communications platform for the MINI Countryman, upon which the MINI WRC is based.”