DeZir is the first project to have been led by Laurens van den Acker and marks the beginning of a sequence of concept cars that will provide an insight into Renault's new styling vision for the future. It also lays the foundations for the design cues of the brand's forthcoming vehicles. The DeZir concept car illustrates the brand's commitment to styling which illustrates the three keywords that communicate the brand's vision, namely 'simple', 'sensuous' and 'warm'. Indeed, DeZir's sensuous lines and bright red finish are suggestive of the passion that cars have always inspired. Powered by an electric motor, this sports coupé combines respect for the environment with undeniable elegance.
Under the leadership of Laurens van den Acker, Renault Design took its inspiration from the brand's new signature 'Drive the Change!' to explore the brand's styling roots and convey a more emotional dimension.
The 'Z' in the name DeZir is a direct reference to Renault's Z.E. signature, and several features of its design are suggestive of two qualities readily associated with electric mobility, namely advanced technology and light weight. To provide rhythm and balance to the overall package, its smooth, fluid skin contrasts with the ripple effect employed for the aluminium side panels, roof and headlight 'eyelids'.
DeZir's front end features a full-width air-intake that strikes out either side of a large, vertically-positioned Renault logo which proudly asserts the car's pedigree. Meanwhile, the chrome finish of the diamond contrasts with the dark aspect of the grille to express the statement still further. The headlights take the form of backlit prisms, which make them a highly graphic feature. The front-end design provides a glimpse of the new front-end identity which is poised to become a feature of all Renault models in the future.
Video Renault DeZir